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Turning Every AI App
Into a Revenue Stream
A partnership to unlock recurring AI revenue across the AppSumo ecosystem
Prepared for AppSumo Leadership — Feb 2026
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A partnership to unlock recurring AI revenue across the AppSumo ecosystem
AI Is Exploding.
Most Builders Are Left Behind.
Billions in AI value locked behind friction — for developers AND end users.
What Is AI Pass?
One wallet. All the AI. Pay as you go. A payment and authentication layer connecting users to AI-powered apps.
BYOK for Everyone
AI Pass takes the developer concept of BYOK and makes it consumer-friendly through a wallet.
| Traditional BYOK (developers) | AI Pass Wallet (everyone) | |
|---|---|---|
| Setup | Create OpenAI account, generate key, paste | Create wallet, click "Connect" |
| Security | Apps might store your key | OAuth 2.0 — apps never see credentials |
| Visibility | No per-app usage tracking | Full dashboard, per-app spending |
| Payment | Pay provider directly | Pay through one unified wallet |
| Skill needed | High (developer-level) | None required |
Production-Ready. Live. Growing.
The Partnership Opportunity
Two complementary models. Start simple, grow big.
AppSumo introduces partner apps to AI Pass. Start immediately.
AppSumo gets an enterprise account. Sell AI credits through deals.
How It Works
Connect partner apps or sell credit packs directly to users
SDK integration in 30 min. One API for 40+ AI models.
Users pay per use. Revenue flows automatically to all parties.
Transparent Pricing Model
Simple, fair, aligned. Everyone knows what they earn.
Still cheaper than any subscription!
Your markup, your rules. Zero infra cost.
AI Credit Deals —
Built for AppSumo's DNA
Credits deplete over time — no infinite usage liability. Users come back.
| Tier | AppSumo Price | AI Credits | Developer Benefits |
|---|---|---|---|
| 🥉 Tier 1 | $49 | $200 credits | Basic developer access |
| 🥈 Tier 2 | $99 | $500 credits | Enhanced tools + priority support |
| 🥇 Tier 3 | $149 | $1,000 credits | Premium tier + featured listing |
Credits run out → users buy more packs
One purchase works across ALL AI Pass apps
Full dashboard shows credit usage per app
Model 2: AppSumo as AI Ecosystem Hub
Once Model 1 proves traction — deeper integration.
Why This Wins for AppSumo
| AppSumo Today | AppSumo + AI Pass |
|---|---|
| One-time deal revenue | One-time deals + recurring AI revenue |
| Transaction relationship with builders | Platform relationship with builders |
| Sells individual tools | Powers an AI ecosystem |
| Revenue stops after deal ends | Revenue compounds as usage grows |
Without building infrastructure. AI is AppSumo's hottest category.
First marketplace to offer embedded AI payment infrastructure.
Developers and users tied to the platform. Network effects compound.
Insights into which AI features drive the most usage & revenue.
Competitive Landscape
AI Pass occupies a unique position nobody else fills.
| Platform | What They Do | What They Don't Do |
|---|---|---|
| OpenRouter | API gateway for developers | No end-user wallet, no revenue sharing |
| Portkey | Enterprise AI gateway | Developer-only, no consumer layer |
| Helicone | AI observability | Monitoring only, no payment layer |
| LiteLLM | Open-source proxy | Infrastructure, no marketplace |
| AI Pass | Universal AI wallet + dev platform | Full consumer + developer ecosystem ✓ |
🏰 AI Pass's unique moat: Two-sided marketplace (users + developers) with embedded payments.
Nobody else offers this combination.
Proposed Roadmap
🎯 Vision: Become the Stripe of AI — every app uses AI Pass for AI billing
The Ask
Start with Model 1. Build toward Model 2 based on results.
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One partnership. Recurring revenue. An AI-powered ecosystem.
Start the Conversation →Eiliya Abedini — Founder, AI Pass